If you’re reading this, you’ll be aware that a battle to shape the future of the online advertising industry formally began in a courtroom in the District of Eastern Virginia this week, as the U.S. Department of Justice locks horns with Google’s online display ad business.
Following opening arguments, the antitrust case progressed from ad tech market definitions to conduct allegations as witnesses took to the stand and aired their grievances with Google’s growing power in the space during the last 15 years.
The DOJ aimed to demonstrate what many have suspected for years from the witness box, and on Day 2 of proceedings, sparks began to fly as the courtroom heard from some of Google’s most vocal critics from the witness stand and candid testimony from former insiders.
Below are some highlights heard late in proceedings at ad tech’s trial of the century on Sep. 10, including testimony from the first ex-Googler in the guise of Eisar Lipkovitz …