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You’d think that Microsoft’s marketing team would have learned something after last year’s shambolic rollout of the Recall feature. Maybe, before trying another rollout, they might talk to a few customers, do some focus groups, even ask a few members of the press and analyst community for their advice.
But no.
Shortly after the New Year, someone in Redmond pushed a button that raised the price of its popular (84 million paid subscribers worldwide!) Microsoft 365 product. You know, the one that used to be called Microsoft Office? Yeah, well, now it’s called Microsoft 365 Copilot, and you’re going to be paying at least 30% more for that subscription starting with your next bill.
As far as I can tell, the response from customers has been overwhelmingly negative. I monitor Microsoft-focused online forums obsessively, and I read hundreds of complaints without seeing a single compliment. Seriously, the reaction to …
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