There is one ingredient any successful business cannot do without from the start.
No, not a ‘groundbreaking’ idea: you can iterate and improve on what’s already in the market without blazing a new trail.
A product tailored to the market? That will come once you’re up and running.
Money, money, money? It helps – especially as you scale – but there are plenty of bootstrapped businesses which didn’t resort to giving away equity (any many others who found out the hard way that teaming up with the wrong investor can kill a business).
Ambition; drive; desire? We’re getting closer…
It all comes down to people. Those at the helm of the business; those creating the technology; those brought in to grow the operation; those – potentially – who finance it.
The greatest mind could create the greatest technological product the world has ever seen – but without people to sell it, market it and buy it, …