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The Home Depot Exec on Removing Friction From The Customer Journey [Video]

The Home Depot is making technology investments to enhance an interconnected shopping journey for its customers. While at the National Retail Federation Big Show in New York City last week, Editor-in-Chief Joe Keenan spoke with Muzammil Akram, vice president of technology and store systems at The Home Depot, to learn more about the tools the home improvement retailer has introduced to help make this interconnected shopping vision a reality. Akram discusses how The Home Depot’s store associates are using new technology tools to improve the customer experience, what success looks like when it comes to the customer shopping journey, and how his team is tracking the impact of new technology tools and systems for the business, particularly in its brick-and-mortar stores. Lastly, he shares the retail technology trend he’s most bullish on this year, including how it can have an impact on The Home Depot and the retail industry at large.

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