The Hallway parts ways with GWM as auto brand goes to pitch [Video]

Independent creative agency The Hallway has confirmed it is parting ways with auto client GWM.

In a joint statement, The Hallway partners Simon Lee and Jules Hall say: “We’d like to take this opportunity to publicly celebrate and thank our amazing team who dedicated themselves to growing the GWM brand, achieving record commercial growth for their business. And we wish GWM every success moving forward.”

The agency’s focus will now shift to “forming a new long term partnership with an ambitious automotive company with whom we can continue to apply our considerable expertise in this sector, building meaningful connections between a brand and its audience and driving sustainable sales growth.”

Lee elaborated on the move in a statement to Mediaweek.

“The standard playbook when …