Travis Snyder, founder of The Color Run, has died. He was 45.
PEOPLE confirmed the entrepreneur’s death on Sunday after a statement went live on his Instagram page detailing how he would like to be remembered. In his posthumous message, Snyder reflected on his 2015 acute myeloid leukemia diagnosis.
“Well, a long-term illness at least gives time to consider what I would want included in this dang thing. Rather than it be empty or have some statements about how I died, a few life details, and some accolades. I’d rather have something written from my heart,” he wrote, noting that he wanted people to remember him as a “warrior.”
“Please don’t say I ‘lost my fight with cancer,’ I lived and battled and was blessed with eight years of life after a devastating diagnosis. At one of my more difficult moments, I told my friend I was sorry they had to see me. Her reply was quick and direct, ‘All I’ve …