5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads

The Best Marketing Stories of the Week, Jan. 27-31 [Video]

Categories
Home Based Business

Won’t You Be My #Content?

As nano-influencers grow in numbers and ordinary people are broadcasting their daily lives online, expectations of friends’ and families’ privacy grow hazier. As The New York Times put it, “If their friends are sharing every single day of their lives, can they reasonably expect to be asked for consent every single day?” There are business complications to this gray area as well: Does using a service (say, employing a makeup artist for a wedding) equal consent to be used for marketing? Did agreeing to the photo being taken mean it could be used in any way the person posting wished?

Read more: The New York Times

Promotion of Mr. Peanut Funeral Paused After Kobe Bryant Tragedy

Planters has apologized for distributing prayer candles for the death of Mr. Peanut, but hasn’t yet canceled its planned funeral for the mascot during the Super Bowl. “We are saddened by this weekend’s news and Planters has paused all campaign …

5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
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