The Apprentice 2023: Stars Kim Kardashian title did her wonders [Video]

The Apprentice star Rochelle Anthony has spoken out on the impact her self-given Kim Kardashian title had on her, admitting that it did her ‘wonders’.

Tonight, Rochelle is going up against Marnie Swindells in the final of the BBC competition, with each budding entrepreneur hoping to bag the coveted £250,000 investment from Lord Alan Sugar to launch their businesses.

While Marnie is planning on bringing her boxing gym concept to the big time, Rochelle is determined to expand her hair salon, catering to all different types of hair and providing tutorials for people in the industry.

Ahead of the start of the 2023 series, Rochelle described herself in her VT as the ‘Kim Kardashian of the business world’, a remark that – unsurprisingly – garnered a lot of attention.

Looking back on it now, the 35-year-old outlined how the comparison did her favours when appealing to individuals who could relate to her or take an …