Tesco has unveiled a host of new ways they say advertisers can reach their customers.
The supermarket chain which boasts 89% of Irish households shop at their stores, is trying to entice brands to sign up with their Tesco Media.
Through Tesco Media advertisers can access the spending habits of Tesco Clubcard, used by more than 1.6 million active households in Ireland.
They claim they can create ‘a powerful capability across a range of in-store and online channels, and allows for unprecedented targeting precision and customer understanding in the Irish retail landscape.’
Advertisers can use the in-store displays which reach over 2.3million shoppers every week as well as take advantage of their in-store digital screen network with over 500 screens installed nationally.
And they have expanded their point of sale offering ‘enabling brands to showcase innovation directly to customers in-store and home delivery’.
But perhaps the biggest carrot for potential advertisers is Tesco’s immense …