Taylor Swift and Travis Kelce’s Relationship’s Major impact on Chiefs’ Fan Base: The Numbers [Video]

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Taylor Swift is changing the game — literally.

Since attending her first Kansas City Chiefs game in September 2023 — at the start of her romance with Travis Kelce — the NFL team has seen a 30 percent increase in fans.

“I always want to point out how happy I am for Taylor and Travis in the relationship. I’ve seen them together and they make a make a fantastic couple,” Chiefs CEO Clark Hunt told Bloomberg in a statement, pointing out that “the growth in our female fan base has been amazing over the last year.”

Earlier this summer, Hunt — who has been CEO of the Chiefs since 2010 — said the financial impact Swift has had on the team was “hard to quantify” at that moment, though he recalled a moment at the NFL headquarters that spoke volumes.

“I had never seen the marketing people in the league office that excited. They were giddy, they were jumping around. …