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Small Business Lifestyle

Tracee Ellis Ross Talks Being a Brand Founder (Exclusive) [Video]

Tracee Ellis Ross is not only the cover star for Byrdies Muse Issue, but was also named the first recipient of the brand’s Muse Award. At a Byrdie Beauty Lab party, she spoke exclusively to PEOPLE about the honor, her inspirations, go-to products and more.

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Small Business Funding

Lightyear nabs 10M euros in funding as a solar systems provider [Video]

Lightyear, yes, Lightyear (remember them?), is reemerging from the ashes of a failed solar electric vehicle venture and has just secured 10 million euros to boost its operation of developing and providing other OEMs with advanced solar systems. This isnt the Lightyear you remember, but it is fighting on in its original quest to bring more sustainable energy to the automotive industry.

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Small Business Funding

Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change [Video]

In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.