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Small Business Growth

The Perks of ABM & Print For The Savvy FinServ Marketer [Video]

Join the Demandbase Financial Services team and our partners from PFL as we look at the state of direct mail and marketing in financial services, use cases that can drive behaviors based on customer profiles, buying stages, and key takeaways to jump start your print marketing strategy.

Categories
Small Business Growth

B2B Sales & Marketing: As Easy As ABX for Digital Marketing [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.

Categories
Small Business Growth

Sales and Marketing Blueprint to Accelerated Revenue [Video]

Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle. Join Jeffrey L. Cohen, Gartner Senior Principal Analyst, to see his new framework for sales and marketing alignment. Register Now.

Categories
Small Business Growth

Next-Level ABM Is NOW! Your Roadmap To ABX Success [Video]

In this session from B2BMX Next Level ABM, Jon Miller, CMO at Demandbase, shares practical, proven techniques from the just-released Clear and Complete Guide to Account-Based Experience and focuses on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.