Categories
Small Business Growth

How Typeform Stands Out In A Crowded Market [Video]

In this episode of the Duct Tape Marketing Podcast, I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio.Key Takeaway:Typeform is one of the world’s leading online form and survey companies. In this episode, Typeform’s CMO, Karrie Sanderson, joins me to talk about how Typeform has accomplished standing out in a crowded market through differentiation and how they plan to keep moving the needle forward.Questions I ask Karrie Sanderson:[0:25] How did diversity, equality, and inclusion land in the CMO job?[1:19] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing?[2:00] Has design been a key differentiator for Typeform?[2:35] As CMO, how do you look at the customer journey?[4:39] Typeform really seems like more of a conversation in comparison to a regular form– how often do you fight the idea that people perceive it as ‘just a form where they only need the data’?[7:07] Would you go as far as saying a form experience could be a part of your culture?[7:39] What do you feel is your core differentiator?[9:29] I remember the first, probably 10 years ago first time I came across Typeform and most people probably had this reaction – “Wow, that’s different.” Do you ever fight the urge to say we have to be different again?[10:56] Where do you stand on your messaging for client acquisition?[14:23] If you were advising a form builder, what should the experience be as soon as I hit submit?[18:47] What are some of the things that you’ve found that make Typeform surveys more enjoyable or more relatable?[20:27] Is there anything on the horizon for Typeform that you want to tell my audience about that you guys are working on?[21:32] Where can people connect with you and learn more about your work?More About Karrie Sanderson:- Connect with Karrie Sanderson on LinkedIn -https://www.linkedin.com/in/karrie-sanderson/Take The Marketing Assessment – https://www.marketingassessment.co/Read the full post -https://ducttapemarketing.com/how-typeform-stands-out-in-a-crowded-market/

Categories
Small Business Tips & Strategies

[UPDATED AUG 2022] Use YouTube to Grow Your Business – Small Business Bootcamp [Video]

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand. In this workshop we’ll discuss best practices for:-Understanding different video formats-How to setup a YouTube channel-Making good creative, and how to target and measure the resultsThis sessions is a part of the July Small Business Bootcamp – Track 2Develop and apply your strategy to achieve your business goals for the end of 2022! Half-time has passed and it’s time to ask ourselves – what are we going to do differently in the second half of 2022 to make sure we finish the year strong?Is your business in-person and local? Did you have to launch a site quickly or figure out ways to work online with customers when 2020 changed the business environment? Have you optimized everything you launched to get better and more profitable returns? If you know there’s something you need to do to get better at doing business online, this boot camp focuses on delivering that.0:00 Use YouTube to Grow Your Business10:02 YouTube is a search engine and a social network21:00 Creating your YouTube strategy✔️Explore our free Marketing Community:https://www.klibrand.com/market-in-mo…✔️ Sign up for Virtual Classes: https://www.klibrand.com/events⭐⭐⭐⭐⭐Maria Elena Duron helps businesses profit from the moments right before and when your customer needs you. A professional speaker for Google’s Get Your Business Online program and award-winning Marketing Coach of KLI Brand, Maria Elena teaches how to identify and cultivate those moments that convert. The KLI Team knows that with the right moments, relationships can deepen quickly; contacts become connections; fans become friends; likes become leads.Maria Elena has provided Market In Moments and Growth Marketing strategy to thousands of businesses She is a guest lecturer at the University of Texas SBDC. She is also a contributing columnist to several publications including Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, the Huffington Post, and the Young Entrepreneurs CouncilMaria Elena Duron is Senior Marketing Strategist/Coach with KLI Brand, https://klibrand.com . KLI Brand focuses on identifying and cultivating moments that convert.

Categories
Small Business Growth

Why To Avoid Small Business SEO & Web Design Packages [Video]

With 66% of small business owners saying that finding new customers is a top concern, owners and marketing teams need to be strategic with their marketing dollars and avoid spending them on marketing strategies and small business marketing packages that don’t add value to acquiring customers.Need marketing help visit linchpinseo.com

Categories
Small Business Tips & Strategies

1 BIG Reason Why You Need To Automate Your Coaching Business [Video]

➡️➡️➡️ Simplify with Systems mini-course – https://chadajohnson.com/SWS➡️➡️ Join The Paperbell Society | Automation Made Easy For Coaches Facebook group – https://facebook.com/groups/paperbell➡️ Download my free guide 5 Ways To Automate Your Coaching Business – https://chadajohnson/automate In today’s video, I’m sharing the one big reason why you need to start automating your coaching business today! 📝HOW TO ACCESS MY FREE CLIENT ONBOARDING PLANNER📝1. Start your free trial with Paperbell using my affiliate link here: https://chadajohnson.com/paperbell2. Complete this form with your name and email used to sign up for Paperbell and I’ll send the planner to you: https://chadajohnson.com/paperbellform #Paperbell #CRM #onlinecoachingbusiness🌟SUPPORT MY CHANNEL🌟Some of the links I share are affiliate links. If you go on to sign up for a paid plan, I will receive a small commission at no additional cost to you. Thank you for using them!😍 TECH TOOLS I LOVE:Calendly: https://calendly.com/Book Like A Boss: https://chadajohnson.com/blabPaperbell: https://chadajohnson.com/paperbell Bluehost for hosting your WordPress website: https://chadajohnson.com/bluehostConvertKit for email marketing: https://chadajohnson.com/convertkitKartra for courses and membership sites: https://chadajohnson.com/kartraCoaches & Co for legal contracts: https://chadajohnson.com/coachesandco🎥 WHAT I USE TO FILM:Filmora for video editing: https://chadajohnson.com/filmoraBlue Yeti USB Microphone: https://amzn.to/3E3mQyOCanon EOS M50 Camera: https://amzn.to/2X2FeYiABOUT ME: I’m Chada (sha-day). I’m a Tech Strategist and YouTuber showing coaches how to automate and streamline their online business so they can sign more clients with ease. I post a new video every week! SUBSCRIBE TO MY CHANNEL HERE: https://chadajohnson.com/youtube KEYWORDS: automation,automate online business,automate coaching business,Paperbell,coaching software,best software for coaches,software for coaching,business tools,coaching management software,online coaching software,best software for coaching,online coaching,coaching clients,get coacbusiness tools,best business tools,online business tools,free business tools,online marketing tools,tools for online business,life coach,business coach,marketing coach,coach,coaching

Categories
Small Business Marketing

Marketing for Startup Step 7, Your Facebook Business Page [Video]

Marketing your startup business involves much more than just “opening up shop.” Today we discuss the 7th step in marketing your small business – creating a Facebook business page. I share in the video the type of Facebook page you need to set up for your startup business – get this right and help your business grow!#entrepreneurship #smallbusiness #startup #digtialmarketing

Categories
Small Business Marketing

Marketing Strategies That Work in Architectural Photography – Open Book Club [Video]

These weekly group calls are part of the Open Book Club (www.patreon.com/jordanpowers). Please consider joining! In the OBC, I host weekly mastermind calls such as this, a weekly podcast, behind-the-scenes videos, and 1×1 coaching. Normally, the replay of these calls are for OBC members only, but I am making this one call open to the public so you can get a sense of what this is all about.In this call, members of the architectural photography community share and discuss different marketing strategies they have utilized in their businesses. 00:00 – Introduction01:15 – SEO – My number 1 strategy06:16 – Switching to Wordpress10:08 – Wordpress Theme and Plugins16:32 – Print Collateral19:30 – Linked In23:36 – Getting our first architectural shoots31:45 – Getting new business in a small city / town40:57 – Finding the architects of record for buildings46:31 – Personal Work 54:12 – Photo Festivals58:49 – Doing less traditional architectural work01:03:21 – Joining networking groups and organizations01:07:39 – Shooting architecture-adjacent projects01:12:34 – Online publications—-Things mentioned in this call:Kadence Wordpress Theme: https://www.kadencewp.com/Fuel Your Photos: https://www.fuelyourphotos.com/RankMath: https://rankmath.com/Mixam.com (book printing) – https://mixam.com/Emporis: https://www.emporis.com/What Now: https://whatnowatlanta.com/cities/The Business Journals: https://www.bizjournals.com/Urbanize: https://la.urbanize.city/Palm Springs Photo Festival: https://review.palmspringsphotofestival.com/