Business Growth Strategy

FLORIDA IS OF COURSE, A POPULAR PLACE FOR MANY WISCONSINITES TO EITHER VISIT OR VACATION OR RETIRE. 12 NEWS NICK BOHR IS JOINING US LIVE AT MCKINLEY BEACH. AND NICK, YOUVE SPOKEN TO A NUMBER OF THEM PREPARING FOR WHAT COULD BE A HISTORIC STORM, RIGHT? OF COURSE, WE DONT GET STORM SURGES HERE IN WISCONSIN, BUT IF WE DID IMAGINE AN 8 TO 12 FOOT STORM SURGE, IT WOULD BE OVER THIS KIOSK HERE AND THAT FLOODING IS ONE OF THE THINGS THAT FORMER MILWAUKEEANS ARE NOW BRACING FOR. LIVING IN FLORIDA. THE WINDS ARE JUST STARTING TO REALLY PICK UP ALONG THE FLORIDA GULF COAST NEAR TAMPA. 24 HOURS FROM NOW, THE LANDSCAPE COULD BE CHANGED FOREVER. THE PROBLEM IS, YOU DONT KNOW WHAT TO EXPECT AND THAT SORT OF THING LEADS TO CERTAIN TREPIDATION. LONGTIME MILWAUKEE JOURNALIST AND PR GUY BILL ZAVROS MOVED TO DUNEDIN, JUST NORTH OF TAMPA, THREE YEARS AGO. AS A WISCONSINITE, I COMPARE IT WITH TORNADO WARNINGS AND THINGS LIKE THAT. YOU YOU HUNKER DOWN AND HOPE FOR THE BEST. HES ABOUT A MILE FROM THE GULF, BUT ON FAIRLY HIGH GROUND, SO MORE CONCERNED ABOUT THE WIND THAN THE FLOODING AT LEAST FOR THE MOMENT. WITH 120 MILE AN HOUR WINDS, YOU WONDER HOWS THE ROOF GOING TO HANDLE THIS? YOU KNOW, HOW ARE WE GOING TO GET RAIN IN THE HOUSE? WERE TAKING THIS VERY SERIOUSLY, BUT MAYBE WERE TOO DUMB TO NOT TAKE IT MORE SERIOUSLY BECAUSE, AGAIN, NOBODYS BEEN THROUGH THIS A LITTLE FURTHER SOUTH IN RIVERVIEW, MATT SAUNDERS AND HIS FAMILY HAVE HAD THEIR HURRICANE SHUTTERS DEPLOYED FOR A FEW DAYS AS MILTONS PREDICTED PATH PUT THEM IN THE BULLS EYE. NOW, WERE KIND OF RIGHT IN THE HEART OF THE THE HEAVIEST IMPACT OF THE WINDS THEMSELVES. LIKE BILL, MATT FELT THEYD BE SAFER AT HOME RATHER THAN GETTING OUT INTO TRAFFIC WITH HUNDREDS OF THOUSANDS OF EVACUEES GETTING THOSE THAT LINE RIGHT NOW AND JUST SIT THERE AND JUST BURN GAS AND NOT KNOW HOW FAR YOURE GOING TO GET A LOT OF THOSE THINGS WEIGHED IN. OUR DECISION TO ULTIMATELY STILL REMAIN HERE. MATT DIDNT WANT TO LEAVE BECAUSE ON TOP OF EVERYTHING ELSE, HE HAS A CANCER TREATMENT. IN A FEW DAYS. ITS GOING TO LAST THROUGHOUT THE NIGHT. ITS GOING TO BE NOISY, ITS GOING TO SOUND LIKE ITS GOING TO SOUND LIKE THINGS ARE GETTING RIPPED OFF YOUR HOUSE, OR THINGS ARE HITTING YOUR HOUSE, AND ITS GOING TO BE, I THINK, BE PRETTY IMPOSSIBLE TO GET SOME SLEEP. SO YEAH, IT WILL BE A LONG NIGHT. AND I TALKED WITH MATT LAST NIGHT AS WELL. HE SAID THE FEELING OF SAFETY IS THE DIFFERENCE BETWEEN A WINTER STORM AND A HURRICANE. RIGHT? WE WORRY ABOUT LONG TERM POWER OUTAGES, NOT BEING ABLE TO GET WHERE YOU WANT TO GO TO AS WELL. OF COURSE, WE DONT HAVE TO WORRY ABOUT 12FT OF WATER SUDDENLY SURGING IN LIKE THEYRE DEALING WITH DOWN THERE. AL