Stop striving for balance: Why flow is your new best friend [Video]

In an era where “work-life balance” has become a persistent mantra, Grant Difford offers a provocative alternative: stop striving for balance and start embracing flow. Drawing from his experience with Kiwi business owners, he argues that true productivity and fulfillment arise not from splitting time evenly but from focusing deeply on what truly matters.

You’ve likely heard it countless times: “You need to find work-life balance.” It’s the kind of advice that sounds perfect in theory but feels impossible in practice. As we approach 2025, I’m going to suggest something radical: Stop chasing balance. Instead, embrace flow.

Let’s be honest – the whole concept of work-life balance implies that work and life are somehow separate entities, locked in an eternal tug-of-war for your attention.

As someone who works closely with small business owners, I’ve seen firsthand how this mindset creates more stress than solutions. Your business isn’t just some compartment …