The new Starbucks boss’s 1,000-mile private jet commute has been attacked, writes Emily Hawkins.
Brian Niccol does not have to move to the coffee chain HQ in Seattle.
Instead, he can use the Starbucks plane for a two-hour, 45-minute flight from his California home.
The distance would otherwise take 18 hours to drive.
Niccol, announced as boss last week, is set for a €103m payday in one of the biggest US hires on record.
He will visit the coffee chain’s office three days a week.
But online critics have said this makes a mockery of the brand’s environmental efforts.
“The new chief executive will travel 1,600kms daily by private plane and then claim to save the environment with paper straws,” one social media user said.
Another wrote on X: “How can anyone justify a 1,000-mile commute by private jet? It makes Starbucks’ sustainability policy look like greenwashing.”
A third critic said: “In an …