Sports stars turned small business owners have revealed how a sporting mentality can help give an edge in the business world. Familiar faces from football, rugby, and weightlifting claim the “marginal gains mindset” – a sports psychology term that refers to incremental improvements, that build to significantly boost performance – keeps their companies thriving.
Former Aston Villa striker, pundit, and property auction business owner, Dion Dublin, said a sporting marginal gains mentality helped him implement small hacks, like focusing on teamwork and employee motivation, to create continuous improvement that has led to his business flourishing.
Meanwhile, Wales and Ospreys Rugby star, George North, explained how adapting to modern technology and dealing with pressure has made the difference in his motorcycle café venture.
And Sheli McCoy, a Scottish weightlifting champion, believes small, but consistent, goal-setting across personal development and business growth, helps keep her business moving in the right direction.