South Alabama partners with TheLinkU to maximize opportunities in NIL [Video]

South Alabama on Thursday announced a partnership with TheLinkU, a third-party organization that will enhance the school’s efforts in regards to Name, Image and Likeness.

TheLinkU is an online platform that will help to connect Jaguars athletes in all 17 varsity sports with local businesses, fans and boosters who seek to offer NIL opportunities. It will also take over management of Jags Impact, the South Alabama NIL collective founded in 2022.

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“Today is a memorable day for Jaguar Athletics,” South Alabama athletics director Joel Erdmann said. “We are extremely excited to partner with TheLinkU. TheLinkU’s offerings and expertise perfectly align with our specific needs and opportunities as we work together to expand and diversify our NIL efforts.”

South Alabama is the seventh partner school with TheLinkU, along with College of Charleston, Florida Atlantic, Texas State, UCLA, Houston and North Texas. The company also …