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Small Business Marketing

Social Analytics Platform | Skyword Intelligence [Video]

Benchmark your success.

Put your performance in context with benchmarks against competitors, peers, and industry influencers. Improve your thought leadership footprint with share of voice reporting, topic trends, boolean tagging, and hashtag tracking.

Visualize your share of voice against key competitors on the Executive Dashboard.

Reduce content waste with data-driven ideation.

Understand what is resonating in real time with our proprietary Impact Score. Segment content and campaigns for you and your competitors with quick filters for interactions, impact, and recency. See correlations between top-of-funnel efforts and website traffic to build a more effective customer journey.

See which content is resonating with copy and creative side-by-side.

Optimize paid and organic in one place.

Prove the impact of paid and organic content with unified performance analytics across Facebook, Instagram, Twitter, and LinkedIn. Optimize your campaigns based on business outcomes: increased traffic, conversions, donations, and more.

Analyze organic and paid social performance across Facebook, Twitter, Instagram, and LinkedIn.

Tell an executive-ready story with your data.

Deliver a data-backed perspective …

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.