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Small Business Funding

SMB and advertising? Let’s talk about communities [Video]

No business is too small for growing customer love. But when you’re wearing multiple hats (CEO, CFO, CMO, you name it) you can’t do everything on your own. See how these SMBs are doing it.

Advertisers share their real-world experiences leveraging sponsored ads to help grow their small businesses

When I managed social media alone at a small arts and culture institution, I was unsure about whether my marketing strategy was effective because I didn’t understand how to measure campaign performance. Others share the same sentiment: A recent survey found that while 76% of small and medium business (SMB) owners invest in advertising, 26% of them were unsure how to measure campaign performance.1 So, what do we do?

I sought out to interview SMB advertisers and better understand how they resolve some of these knowledge gaps.

The revelation I heard repeatedly behind the scenes: SMB advertisers relied on their communities to teach them what they didn’t know—whether …

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Small Business Funding

President Biden mulls pardons for those targeted by Trump [Video]

President Joe Biden on Friday said he was still considering whether to give pardons to people who have been criticized or threatened by President-elect Donald Trump.Related video above: Biden grants clemency to nearly 1,500 people in historic moveSpeaking to reporters at the White House, Biden said he and his aides were playing close attention to rhetoric from Trump and his allies about his political opponents and those involved in his various criminal and civil woes.It depends on some of the language and expectations that Trump broadcast in the last couple days here as to what hes going to do," Biden said. The idea that he would punish people for not adhering to what he thinks should be policy related to his well-being is just outrageous."Biden has just 10 days left in office, and the institutionalist has been using his waning days in office to restore some of the transition norms broken by his predecessor-turned-successor. But issuing preemptive pardons for actual or imagined offenses by Trumps critics that could be investigated or prosecuted by the incoming administration would stretch the powers of the presidency in untested ways.Trump's frequent targets include Republican Liz Cheney, the former Wyoming congresswoman, and Rep. Bennie Thompson, a Mississippi Democrat. They helped lead the House committee that investigated the Jan. 6, 2021, insurrection at the U.S. Capitol by Trump supporters. He has aimed particular criticism at special counsel Jack Smith, who charged Trump over his efforts to overturn the 2020 election.Biden, who Trump has said should be jailed, scoffed at the notion that he would pardon himself. What would I pardon myself for? he asked incredulously. No, I have no contemplation of pardoning myself for anything. I didnt do anything wrong.Former Rep. Adam Kinzinger, one of the Republican members of the House committee that investigated the Jan. 6 Capitol insurrection, rejected the prospect of a pardon from Biden earlier this week in an appearance on CNN.I understand the theory behind it because Donald Trump has clearly said hes going to go after everybody, he said. But the second you take a pardon and it looks like youre guilty of something Im guilty of nothing besides bringing the truth to the American people and, in the process, embarrassing Donald Trump.In his remarks to reporters, Biden said a decision by the social media giant Meta to end fact-checking on Facebook was really shameful, calling it contrary to American justice.The move to replace third-party fact-checking with user-written community notes, similar to those on Trump backer Elon Musks social platform X, was the latest example of a media company moving to accommodate the incoming administration. It comes on the fourth anniversary of Zuckerberg's banning Trump from his platforms after the insurrection.Biden added: You think it doesnt matter that they let it be printed? Where millions of people read it, things that are simply not true. I mean, I dont know what thats all about. Its just completely contrary to everything Americas about. We want to tell the truth.