The New Zealand digital divide is growing and Elise Balsillie says that small businesses are at risk of being left behind while larger organisations accelerate their digital enablement.
Large organisations have readily embraced digital tools to enhance productivity and expand their reach, while many small and medium-sized businesses (SMBs) find themselves struggling to keep up, facing the dual barriers of time and resources to make digital transformation a reality.
According to the latest Ministry of Business, Innovation and Employment report, larger enterprises are actively driving their digital growth. In contrast, many of New Zealand’s local SMBs are falling behind, missing out on critical online engagement with customers. This growing digital divide impacts not just their online presence but their ability to compete effectively in an increasingly digital world.
There’s no doubt that now is the time to champion Kiwi SMBs with solutions that reclaim their time and position them to succeed.
But what is the underlying cause of digital inequity?
In times of economic pressure, Kiwi …