Shop safe and local on Small Business Saturday [Video]

CROMWELL, Conn. — The Better Business Bureau encourages Connecticut consumers to continue their holiday shopping by supporting small businesses on Small Business Saturday.  

Celebrated the day after Black Friday, SBS is an annual event designed to highlight the value of small, independent businesses to local economies and communities.

SBS was Launched in 2010 by American Express. They invite all shoppers to visit local stores or shop online to help sustain the unique character and spirit of their hometowns. 

“Small businesses are the backbone of many communities, providing personalized services and unique products,” said BBB spokesperson Lisa King. “Supporting them, particularly during the holidays, can have a long-lasting impact on the local economy.”

BBB offers several tips for shoppers looking to make the most of Small Business Saturday:

Get Involved: Many communities host special events to celebrate Small Business Saturday. Check local chambers of commerce, merchants’ …