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Shezza Socks | An invention that battles blisters on heels [Video]

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Small Business Ideas

‘Shezza Socks’ went viral with 100 million views on social media and counting.

SAN DIEGO — They say necessity is the mother of invention. In this Zevely Zone, I met a successful San Diego businesswoman whose invention went viral. 25-year-old Tiffany Gil is a woman on the move. “I love to surf, I love to hike, I love to travel,” said Tiffany. From all of that movement came a life-changing idea that went viral with social media hits. “Now it’s a hundred million. It’s a pinch-me sort of thing,” said Tiffany.

The San Diego State business major always knew she wanted to make money. She showed me a picture of herself as a young girl holding a $100 bill proving that from an early age she wanted to be an entrepreneur. “Always yes,” said Tiffany.  

A few years ago, Tiffany was breaking in a new pair of Doc Martin leather …

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