Selling software-defined networking to the C-suite [Video]
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Small Business Funding

Selling software-defined networking to the C-suite [Video]

Overcome lack of funding with a considered approach

Recent research identified Software-Defined Networking (SDN) as the top networking and storage investment priority for Australian infrastructure leaders1.   Delivering unparalleled network control and performance gains, SDN is a compelling choice for those looking to modernise and simplify their network.

Despite SDN’s allure, lack of funding is a crucial barrier to execution that demands engaging the C-suite and key decision-makers on what SDN offers business-wide.​​​​

Making a compelling case for network investment

Securing investment relies on communicating the value of a project in a compelling and considered way, outlining business needs and communicating the benefits of pursuing a significant investment.

Understanding the personal motivations of the people you’re trying to sway is key. In the case of C-suite and other decision-makers who are driven by ROI, numbers talk. Flesh out your business case with meaningful statistics and data across results, Opex / Capex allocations and technical debt reduction (more on that later). 

In addition to costs, …

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