Salesforces Financial Services Cloud targets ops automation for insurance firms [Video]

The new offering aims to streamline time-consuming policy servicing and commission processing processes.

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To help insurance brokerages tie in disparate systems to manage their operations and increase employee productivity, CRM software provider Salesforce has introduced a new offering in preview, the Financial Services Cloud.

Insurance firms, carriers, and brokerages use three or more systems to service clients, according to a study conducted by Arizent Research on behalf of Salesforce that surveyed 105 insurance firms, carriers, or brokerages.

However, the study also pointed out that insurance firms or brokerages are looking to tie disparate systems into a unified system that will help them use real-time data to increase productivity and reduce expenditure.

Financial Services Cloud, which will become generally available in February 2025, aims to do just that, the CRM software provider said, adding that it combines fundamental products already offered by the company, such as the Data Cloud, to automate several facets of the business …