Prompting the future: is AI expanding creativity for everyone? [Video]

But, with Adobe showcasing next generation features in its Adobe Express content-creation tool at Web Summit 2024 this week, it’s worth standing back to ask whether marketers are really getting the most out of these, and even first-generation, design, photo and video creator tools. Or whether there’s still more appetite than action in the industry. What’s changing in the creative economy, why and how can brands pick up the right tools, to draw themselves a better future?

The rise and rise of the visual-first eye-conomy

We’re living in a world where the explosion of new channels, markets and audience preferences has led …