Plaid Friday gives boost to Old Town small businesses on Black Friday NBC4 Washington [Video]
Categories
Small Business Funding

Plaid Friday gives boost to Old Town small businesses on Black Friday NBC4 Washington [Video]

For the last 15 years, Old Town Alexandria small businesses have been celebrating their own twist on Black Friday called “Plaid Friday.”

“Plaid Friday is the alternative to Black Friday,” said Fibre Space Owner Danielle Romanetti.

Romanetti actually founded Plaid Friday 15 years ago.

“We’ve reclaimed the day,” Romanetti said. “It was a day where everyone went to the mall and went to the big box stores and we’ve slowly changed people’s shopping to come out and support local.”

She started calling it Plaid Friday a few years ago, getting the idea from small businesses in California.

“It’s intended to sort of illustrate the woven threads of your business community,” Romanetti said.

It’s an alternative that had Alexandria bustling on the biggest shopping day of the year.

At Old Town Books, there were sales for Plaid Friday shoppers.

“If you’re wearing plaid, you get 20 percent off of your entire purchase,” Old Town Books Melissa LaSalle said.

About …

Watch/Read More

Most Popular Posts Today

Most Popular This Week

New Year’s Resolution Bootstrap a Startup with a Paycheck and 1Mby1M [Video]
►
Categories
Small Business Funding

New Year's Resolution Bootstrap a Startup with a Paycheck and 1Mby1M [Video]

We are in 2025. Hundreds of thousands of tech businesses have already been built successfully. Let's learn from those who have come before us. Girish Navani started eClinicalWorks, a healthcare IT venture by bootstrapping with a paycheck. Girish scaled to over $500M in revenue. Since 2006, I have spent thousands of hours interviewing successful entrepreneurs. Listening. Asking questions. Understanding. Extrapolating. Learning about their mistakes. Capturing their lessons from the trenches. I encapsulated their anecdotal knowledge into Methodology. I have been running One Million by One Million (1Mby1M) since 2010. Our unwavering mission has been to democratize entrepreneurship education, incubation and acceleration. What is Core Startup Methodology? Bootstrapping. Positioning. Market Sizing. Customer Validation. Customer Acquisition. Financing. Team Building. We have to learn Domain Specific nuances. We call them Electives. Artificial Intelligence. Machine