Home décor retailers like Pottery Barn and At Home may need to evolve their business models as consumers become more comfortable buying their furnishings online. According to the 2024 Home Decor E-commerce Market Research Report by 2 Visions, more than 82% of respondents are willing to shop online for home décor items.
Shopping for home décor is a visual experience, arguably best reserved for an in-store visit. In what may be a surprising twist, baby boomers lead the charge in online home décor purchases. The report notes that more than 80% of boomers, or shoppers born between 1946 and 1964, prefer to shop online compared to 29% of millennials (1981 to 1996).
Despite the growing popularity of online home décor shopping, a decent portion of the population still prefers the in-store experience. As 2 Visions’ report finds, more than 55% of respondents admitted to splitting their home décor purchases between brick-and-mortar locations and online retailers.
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