(InvestigateTV) — A new survey conducted online by NerdWallet and the Harris Poll finds bank customers still prioritize online and in-person services.
57% of banking customers said online access is among one of the most important features to them, while 53% still prefer physical branches.
Elizabeth Ayoola, a personal finance writer at NerdWallet, said the years of fed rate hikes made more people take a look at online only bank accounts because of the higher interest they could earn.
“People are still interested in getting those good deals but there are some people who are still conservative and have some mistrust around online only banks in particular and prefer a brick-and-mortar bank even if it means missing out on those savings,” Ayoola said.
The study found 12% of Americans are opening a savings account at a new bank to get a better interest rate.
Ayoola said a compound interest calculatorcan help consumers see what the difference would …