NielsenIQ COO: China at forefront of innovation, digital, e-commerce [Video]

Global consumer intelligence company NielsenIQ has been in the Chinese market for 40 years, and it has witnessed firsthand the rapid growth of Chinese economy, according to the company’s Chief Operating Officer Tracey Massey. The country is at the forefront of innovation, digital economy and e-commerce, she tells CGTN’s Olivia He.