New Market Growth Discusses Emerging Opportunities [Video]

In this episode of The Lending Link, host Rich Alterman sits down with Carlos Caro, the founder of New Market Growth, to dive deep into the world of affiliate marketplaces and their crucial role in the lending industry. 

Carlos kicks off the conversation by introducing himself and sharing his intriguing journey from a poker enthusiast to a seasoned professional at renowned companies like Credit Karma and Capital One. He then provides a comprehensive overview of affiliate marketplaces, detailing how they connect consumers with the right lending products while enabling lenders to acquire customers efficiently. 

The discussion covers the significant players in the affiliate marketplace, including giants like NerdWallet and Credit Karma, as well as emerging entrants targeting niche segments such as subprime borrowers. Carlos also elaborates on various affiliate integration strategies, ranging from click-out models to fully hosted applications and their respective impacts on conversion rates. 

The challenges of backend verification for large loans when affiliates manage …