New FTC decision could ‘inject’ DEI into business practices nationwide, GOP commissioner says [Video]

The Federal Trade Commission (FTC) has issued a new decision that one Republican commissioner warns could incentivize diversity, equity and inclusion (DEI) practices in companies that offer price-varied goods and services nationwide.

The FTC brought and settled a case Thursday involving an Arizona car dealership the agency accused of having advertised misleading prices for vehicles to attract consumers to the dealerships — the actual prices were thousands of dollars more than advertised. 

The dealership was also accused of discriminatory financing practices and arranging financing with higher prices for Latino consumers than for non-Latino, White customers.

Republican FTC Commissioner Melissa Holyoak sided with the majority in assessing violations of the Equal Credit Opportunity Act (ECOA) in this case. But, she said that the majority also tacked on a “superfluous” violation of Section 5 of the FTC Act, which she said could have a “pernicious” effect on businesses in the future. 

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