Never go dark. One of the biggest mistakes small businesses, start-up founders, plumbing companies, and other local businesses make is going silent. It’s so easy to get caught up in the day-to-day operations that marketing and outreach can be neglected, but it’s an essential parts of growing and maintaining your business.
With awareness decay, you want to make sure to stay in front of your current customers and attract new ones by constantly talking to them and trying to understand what they want. Keep up a steady presence and let people know that you are still alive, that you appreciate them, and that you would love to do business with them.
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