NBA’s next generation has arrived: Deputy Commissioner Mark Tatum credits international boom for current growth of the league [Video]

As the 2024 NBA Finals arrives, the league finds itself at a crossroads – in the best way possible.

With viewership hitting record numbers across the world, 26 billion video views globally across NBA social media platforms and the NBA app, the NBA is being consumed like never before, thanks in large part to a new mix of international stars taking centre stage.

This season marked somewhat of a turning point for the league, with the LeBron/Curry/Durant era seemingly on its last legs.

2024 was the first time since 2004-05 that none of this trio featured in the second round of the postseason, a number that looks more glaring thanks to LeBron’s ridiculous longevity. 

MORE: Biggest takeaways from Game 1 of the NBA Finals

One of the key questions bubbling around the internet and NBA circles is ‘Who is the next face of the league?’ and while there isn’t per se a generational force the size of LeBron waiting in …