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Small Business Marketing

My Comprehensive Guide to Micro-Influencer Marketing [Video]

I recently purchased an adorable cable-knit sweater on TikTok Shop merely because I saw an influencer post about it.

The pull influencers of all followings have on social media users today is strong.

After all, 63% of consumers will likely buy products promoted by an influencer they trust.

In my role at Nickelodeon, I work in international influencer marketing, so I know how crucial an influencer strategy is to brands of all sizes.

However, we don’t always have the budget to hire the biggest influencers in the game. Enter micro-influencers.

In this guide, I’ll tell you everything you need to know about micro-influencers, including brands that are using them successfully and how you can connect with these individuals to promote your brand.

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Small Business Marketing

"We Could All Use Some Good News" | Weekly Report December 11, 2020 [Video]

For those of you who have not been counting, its been 270 days since we first started 15 Days to Slow the Spread, so I figured its a good time to bring you some Good News in the hopes of lifting your spirits this holiday season.

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Small Business Marketing

Adobes Claire Darley on the battle for creativity: can Adobe Express take on Canva? [Video]

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and Illustrator. But as the demand for simpler, more accessible solutions surges, the company finds itself in unfamiliar territory: taking on the likes of Canva. At Web Summit, The Drum gets the inside track on its strategic shift.