80% of global travelers now insist on booking their trips online. In fact, in the 45 days that lead up to their reservations, travelers spend more than 5 hours, consuming online travel content for inspiration and planning.
If you are a rental owner, you must be available in these online spaces.
A recent survey by Booking.com tracked the top places where travelers seek trip inspiration and how owners can use this data to boost bookings. More than 32,000 people across 32 markets offered their opinions on where to discover these travel motivations.
The Top Sources
According to Booking.com, 39% turn to social media for travel inspiration, 35% frequent travel booking websites, 35% explore search engine results, and 29% consult travel guide websites, books, and apps.
How To Use Each Platform
If vacation rental owners strategically leverage these platforms, they can effectively reach and engage with potential guests during travel planning.
Social Media:
The report says word of mouth …