More pop-up shops open in San Jose to fuel downtown recovery NBC Bay Area [Video]

San Jose continues to search for solutions that help revitalize its downtown corridor.

On Friday, those solutions included pairing up businesses in need with empty storefronts, with the city helping open six more shops on Post Street.

The six women-owned businesses are all housed inside two storefronts that have sat vacant for quite a while. These grand openings were made possible through a collaborative effort involving the city, the downtown association, and Moment, a group that fosters so-called micro retailers.

“To remove blight within our downtown, to add more retail to it, and to make it possible for small business to actually come in and open a store and try it out,” San Jose Downtown Association CEO Alex Stettinski said.

Under the program, the city works with the landlord to negotiate a discounted rent, which the city and Downtown Association then subsidize. In return, the shops give 10% of what …