Mastering Customer Data: A 4-Piece Puzzle to effective and ethical data collection and activation [Video]

In the rapidly evolving landscape of eCommerce Martech, a plethora of new tools enables marketers to collect massive amounts of data. But is it useful? Is it safe for your customers?  Harnessing the abundance of customer data has become a vital aspect of business growth. Only by effectively collecting and activating customer data, businesses can gain valuable insights into consumer behavior, preferences, and trends. This article explores key methods and tools for collecting and analyzing customer data, ensuring ethical use, and leveraging it to create targeted marketing campaigns.

One of the most important rules in Lean Marketing,or Lean Way, is to collect only this data which can provide the most value to marketers, marketing communications, and eventually, customers themselves. Long gone are the days of compulsive hoarding of each and every bit of information, just to stash it in the depths of one data silo or another, never to be activated in a meaningful way.

In 2023 smart …