How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads

LG acquires majority stake in Netherlands-based Athom in AI push [Video]

Categories
Home Based Business

LG Electronics has acquired an 80% stake in Netherlands-based Athom, an industry-leading smart home platform company, a press statement said. 

In the release, LG Electronics said that the company will acquire the remaining 20 percent stake in Athom over the next three years. 

LG set to revolutionize smart home ecosystems

The South Korean firm also noted that this move aims to enhance LG’s connectivity within open smart home ecosystems, aligned with the company’s goal to lead the AI-driven home innovation era.

“The acquisition of Athom is a cornerstone for our AI home business. By leveraging the synergy between the two companies, we will expand our open ecosystem and external integration services, aiming to provide customers with more diverse and multidimensional space experiences,” said Jung Ki-hyun, executive vice president and head of LG’s Platform Business Center. 

The press release further noted that LG is poised to significantly enhance the scalability required for implementing AI homes and aims to …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
12 Steps to Create Videos