A “legendary” visionary who helped put Wachusett Mountain on the map for winter sports enthusiasts across the country has passed away, the ski resort announced.
David Crowley spent over 50 years in the ski industry, according to Wachusett Mountain. If you’ve ever had “Wa-Wa-chusett” stuck in your head, you have him to thank. An early adopter of online marketing strategies, Crowley helped Wachusett win numerous national marketing awards from the National Ski Areas Association – including the Best Sales & Promotion Campaign Using the Internet in 1999, the Best Program to Convert New Participants to Core Participants in 2001, the Best Program to Increase Frequency of Core Participants in 2003, the Best Learn to Ski & Snowboard Month campaign in 2014 and the NSAA Conversion Cup in 2016.
“His creativity and innovations were legendary in turning the mountain from a small local ski hill to one of the best known …