Learning to roast fresh coffee in Woodstock [Video]

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A coffee shop in Woodstock, Ont. is giving customers a behind the scenes look at making the perfect cup of joe.

Early Bird Coffee Roasters opened its first location in 2018.

Owner Elio Caporicci said he felt drawn to the industry.

“For a couple of years leading up to that point, I was exploring ideas of a business concept that I could kind of sink my teeth into and open up,” he explained. “This idea of roasting coffee and having a little café presented itself.”

Before that, Caporicci had never roasted coffee and learned almost everything from reading books and watching videos.

“In late 2017, I bought myself a little home roaster, started roasting coffee at home and putting a business plan together,” he said.

With help from Tourism Oxford, the idea of a roasting lab in addition to …