Kroger ’embarrassed to learn’ it advertised peach truck with doctored images [Video]

At the end of May, Kroger announced it would be selling Georgia peaches out of trucks at scheduled events this summer, but there was one hitch: The images the company used to show what such an event looked like were doctored versions taken from a Nashville business.

Stephen Rose, co-founder of The Peach Truck, a small business in Nashville, took to social media to point out the image discrepancy.

In a video post, Rose showed images Cincinnati-based Kroger used to promote their own peach truck initiative, which Rose said included an edited image of one of The Peach Truck’s former employees — but instead of holding their products and wearing their uniform, he was clad in Kroger’s blue and holding a Kroger-branded box of peaches.

Another image Rose shared claimed to show a Kroger event, where the grocery chain’s peach-selling truck was hocking its wares outside a Kroger store; it was very similar to …