It’s an iconic brand in the U.S. South, that has expanded over the years across the country and into international markets. Krispy Kreme donuts is synonymous with the experience of the sweet sugary cloud that the donut treat offers customers, as David Skena put it.
Skena, Krispy Kreme’s chief brand officer, told Scripps News “That original glazed donut … has kept us in business for a really long time. And, I think it’ll keep us in business a lot longer.”
Krispy Kreme is celebrating 87 years in business after the brand’s humble beginnings all those decades ago starting out in Winston-Salem, N.C.
The iconic donut brand is popular for those driving past to see if the hot light is on, and as a treat with coffee.
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The company’s original founder, Vernon Rudolph, passed away in 1973 after decades of success as Krispy Kreme saw a massive expansion of its stores and an …