The Kate Middleton effect could soon take on an even more official feel.
The effect has seen brands associated with Kate as far back as 2010 experience a massive uptick in sales, and the phenomenon first began when the blue Issa wrap dress Kate wore to announce her engagement to Prince William on Nov. 16, 2010 sold out — and has continued to the present day. Now, The Times recently reported, the Princess of Wales, 43, could put her power behind royal warrants, the official seal of approval given by senior members of the royal family to British brands they support.
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The Times reported that no Princess of Wales has given a royal warrant since 1910, including Kate herself, who was given the title in September 2022 after the death of Queen Elizabeth. The last …