BANGKOK, THAILAND — In line with its socially responsible business practices, Thai digital banking operator Kasikornbank has recently launched three new features, “My Budget, My Asset, and My Investment” to add to its mobile banking application K Plus, which currently has 23 million users. The move aims to help Thais gain stronger financial health in key aspects of financial management, including budgeting, planning, and investing.
The current economic climate in Thailand is fragile. The nation’s household debt ratio is 90% of GDP, one of the highest in Asia. Many households and individuals are having trouble servicing their loans and debts, which threatens economic stability.
That’s why, through the “K+ Better Finance, Better Life” campaign, creative agency Grey Thailand created a series of 20-second online spots, highlighting “the moment of truth” when it comes to personal finance.
The ads depict common financial hurdles people face today — living paycheck to paycheck caused by impulse spending, …