Inside the Fastest-Growing Hispanic Media Company in the U.S. [Video]

In this episode of The CEO Series, Isabel Rafferty Zavala, the founder and CEO of Canela Media, explains her strategies that led to the company becoming the fastest-growing Hispanic media company in the U.S.

Canela Media’s flagship product, Canela.TV, the first free streaming service specifically for Hispanics in the US, has now expanded into Latin America.

Canela.TV provides a wide range of content, from daily newscasts and entertainment shows to reality TV and sports programming. This approach has allowed large brands to advertise and connect with the Latino community. Zavala’s vision turned Canela Media into a multifaceted media powerhouse, providing a comprehensive platform for Hispanic representation.

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Her journey into entrepreneurshipbegan with a passion for media and technology. Before founding Canela Media, she successfully launched and sold another company, Mobvious. Recognizing a gap in the market for a dedicated Hispanic streaming service, …