- BJ’s Pizookie Pass subscription drives traffic but hurts profits
- Fast-food chains get some big wins, despite a tough consumer environment
- Tender Greens and Tocaya are sold to their lender
- BurgerFi International sold in bankruptcy auction for $44M
- Wendy’s is closing 140 underperforming restaurants
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The fast-food value push may be here to stay
The Bottom Line: McDonald’s wants a “more holistic,” permanent, branded value offer next year, suggesting that the value wars of 2024 are unlikely to end when the calendar turns. But many brands would be better off staying on the sidelines.