If AI commoditizes certain workflows, agencies will have more incentive than ever to focus on big creative ideas as a point of differentiation, says The Drum’s Gordon Young.
In a recent conversation with Sarah Collinson, co-CEO of Havas New York, I was struck by the numerous ways agencies must adapt to an AI-driven world.
Sarah emphasized how Havas’ unique co-CEO structure—with herself on the business side and Dan Lucey, a creative, as her counterpart—offers a model that may become essential for agencies navigating the AI era. “Our product is creativity,” she asserted, underscoring that no amount of AI integration can replace the core of what makes an agency valuable.
AI’s rise, as Sarah noted, isn’t just about efficiency but about transforming the landscape of ideas. The challenge isn’t merely adapting to AI but understanding that what agencies sell must evolve. The traditional model of charging for time and marking up …