How Video Impacts ROI
The rise of targeted video ads across channels, from pre-roll to connected TV ad units, has presented marketers with an opportunity to showcase offerings through a more engaging and attention-grabbing medium. However, video advertising is not a science. Watch this webinar play where GroundTruth’s CTV expert Tom Donoghue, joined by Nexstar’s Christine DiMaria and Maria Doherty, chat through:
- The evolution of the CTV/OTT space and what it looks like today
- The difference (and benefits) of both audience and publisher targeting
- How to set up your media campaigns to drive more measurable visits, either in-store on online
- And more
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