A distilled text version of this is at https://medium.com/@mnemko/how-to-start-a-business-4664c764ac44
By around May 4, this should be available as an episode of my podcast, How to Do Life–available on Spotify, Amazon/Audible Podcasts, and Apple/iTunes podcasts: https://podcasts.apple.com/us/podcast/how-to-do-life/id1516676290
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